Cpm facebook meaning. What is cpm on facebook. An impression refers to when someone sees a campaign on social media the search engines or another marketing platform. This is the price you pay for 1000 impressions on your facebook ad.
With cost per impression you pay when facebook shows your ad 1000 times. Impressions are the number of times your ad is shown to a user on facebook. By default facebook will count any page like that happened within 1 day of seeing your ad.
However you can adjust this attribution window in facebook ads manager. This allows you to track and optimize how much you spend to get someone to take an action or convert on your website after clicking your ad. Cpm cost per mille is a paid advertising option where companies pay a price for every 1000 impressions an ad receives.
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